Our Best Friends Deserve
The Best Dog Shoes

The mission of RIFRUF® is to enable your dog to look their best and live to their fullest, every step of the way. We represent more than just dog fashion. We exist to elevate the ways our dogs live: with products that act as functional and design-driven mediums, whether they're for daily walks or the runway. The RIFRUF® experience is an invitation and connection to what we value as a brand and family: modern design, sneaker culture, a dose of nostalgia, and most importantly, dogs.


Founders Photo Sitting On a Couch Laughing

We Are Dog Lovers First

It all started with Caesar, our beloved Chief Dog Officer (pictured here). Caesar lives in New York, which experiences scorching hot summers and freezing cold winters. After multiple instances of Caesar's paws getting nearly burnt, inflamed, or cut, we knew that he needed dog shoes ASAP. Upon searching the market for design-driven dog shoes but realizing nothing came close to our expectations, RIFRUF® was born.


A Real Shoe For Dogs

Dogs and humans have been companions for over 16,000 years, yet to this day not a single person thought of creating a quality set of dog shoes that function and actually look good. We are here to change that. RIFRUF® dog shoes integrate modern design with the same high-quality materials that you find in your premium sneakers. The logic is simple: if we would not wear it, neither should our dogs.

French Bull Dog Picking Material Color Swatches

Founders Hands and Paws Shot From Above

We Are With Your Dog Every Step Of The Way

From the dirty streets to the fashion runway, on those hot summer days and cold snowy nights, in the pouring rain and across rough terrain, and from the moment they are born to when their health matters the most, RIFRUF® is with your dogs every step of the way.

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