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Penny, a Maltese-poodle mix from Exeter Township, is a canine model for Rifruf dog sneakers. She is shown with model Madi Boveri. (Kevin Henao @henao.photos).
Latest RIFRUF Press Room Announcements
September 15, 2022
Penny, a Maltese-poodle mix from Exeter Township, is a canine model for RIFRUF dog sneakers
September 15, 2022
2022 Pet Independent Innovation Awards Announces Pet Care Winners
The 2022 Pet Independent Innovation Awards, an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive pet care industry, recently announced the results of its fourth annual awards program, showcasing technologies and companies that drive innovation and exemplify the best in pet care.
September 15, 2022
RIFRUF Wins “Accessory Product Of The Year” Award In 2022 Pet Independent Innovation Awards Program
The 2022 Pet Independent Innovation Awards, an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive Pet care industry, today announced that RIFRUF, the brand that creates modern sneakers for hype dogs, has received the “Accessory Product Of The Year” award.
September 15, 2022
How Hot Is TOO Hot to Walk Your Dog Outside? An Expert Explains
June 25, 2022
31 Problem-Solving Products For Dog Owners Who Want To Make Their Pup’s Life Easier
RIFRUF is an Asian-owned small business that's creating design-driven dog shoes. The idea for the shoes was developed when one of the co-owner's dogs kept getting irritated paws while living in New York, and they wanted a pair of shoes that met their high expectations for paw protection and style.
May 20, 2022
RIFRUF Releases Limited-Edition Shoes For National Dog Rescue Day
RIFRUF, the brand that creates modern sneakers for hype dogs, is launching a limited-edition pair of pup-kicks: the RIFRRUF x KK9R Caesar 1 Dog Sneaker, the first-ever philanthropy-driven dog shoe.
April 21, 2022
RIFRUF Makes Modern Dog Sneakers for Hype Beasts
Guided by the philosophy that if humans wouldn’t wear it, then neither should their dogs, RIFRUF uses human sneaker design principles to design modern footwear that addresses the fit and lifestyle needs of dogs everywhere.
April 7, 2022
Inside the dog-eat-dog world of pet influencers
On a gloomy day in early April, Ducky was promoting dog shoes by RIFRUF, a doggie sling by a company called Pawster, and an outfit by Dog Crush Boutique. With every click of the shutter, Ducky instinctively changed his pose.
January 27, 2022
Paws Down, the 9 Best Dog Boots for Rain, Snow, Hiking, and More
These made-in-New York City, stylish dog kicks claim to be the first design-driven dog shoes and there’s no denying it—they’re slick.
