Latest RIFRUF Press Room Announcements

September 15, 2022

Penny, a Maltese-poodle mix from Exeter Township, is a canine model for RIFRUF dog sneakers


Penny, a Maltese-poodle mix from Exeter Township, is a canine model for Rifruf dog sneakers. She is shown with model Madi Boveri. (Kevin Henao @henao.photos).

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September 15, 2022

2022 Pet Independent Innovation Awards Announces Pet Care Winners


The 2022 Pet Independent Innovation Awards, an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive pet care industry, recently announced the results of its fourth annual awards program, showcasing technologies and companies that drive innovation and exemplify the best in pet care.

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September 15, 2022

RIFRUF Wins “Accessory Product Of The Year” Award In 2022 Pet Independent Innovation Awards Program


The 2022 Pet Independent Innovation Awards, an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive Pet care industry, today announced that RIFRUF, the brand that creates modern sneakers for hype dogs, has received the “Accessory Product Of The Year” award.

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September 15, 2022

How Hot Is TOO Hot to Walk Your Dog Outside? An Expert Explains


In this interview with Dr. Andy Chiang, veterinarian and RIFRUF endorser, we learned all about how dogs fare in the heat, and the best ways to maintain their health, both mentally and physically, when the temperatures rise every year.

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June 25, 2022

31 Problem-Solving Products For Dog Owners Who Want To Make Their Pup’s Life Easier


RIFRUF is an Asian-owned small business that's creating design-driven dog shoes. The idea for the shoes was developed when one of the co-owner's dogs kept getting irritated paws while living in New York, and they wanted a pair of shoes that met their high expectations for paw protection and style. 

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May 20, 2022

RIFRUF Releases Limited-Edition Shoes For National Dog Rescue Day


RIFRUF, the brand that creates modern sneakers for hype dogs, is launching a limited-edition pair of pup-kicks: the RIFRRUF x KK9R Caesar 1 Dog Sneaker, the first-ever philanthropy-driven dog shoe.

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April 21, 2022

RIFRUF Makes Modern Dog Sneakers for Hype Beasts


Guided by the philosophy that if humans wouldn’t wear it, then neither should their dogs, RIFRUF uses human sneaker design principles to design modern footwear that addresses the fit and lifestyle needs of dogs everywhere. 

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April 7, 2022

Inside the dog-eat-dog world of pet in­flu­encers


On a gloomy day in early April, Ducky was promoting dog shoes by RIFRUF, a doggie sling by a company called Pawster, and an outfit by Dog Crush Boutique. With every click of the shutter, Ducky instinctively changed his pose.

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February 15, 2022

The 8 Best Dog Boots of 2022


Protect your pup's precious paws

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January 27, 2022

Paws Down, the 9 Best Dog Boots for Rain, Snow, Hiking, and More


These made-in-New York City, stylish dog kicks claim to be the first design-driven dog shoes and there’s no denying it—they’re slick.

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