Penny, a Maltese-poodle mix from Exeter Township, is a canine model for Rifruf dog sneakers. She is shown with model Madi Boveri. (Kevin Henao @henao.photos).
Latest RIFRUF Press Room Announcements
September 15, 2022
Penny, a Maltese-poodle mix from Exeter Township, is a canine model for RIFRUF dog sneakers
September 15, 2022
2022 Pet Independent Innovation Awards Announces Pet Care Winners
The 2022 Pet Independent Innovation Awards, an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive pet care industry, recently announced the results of its fourth annual awards program, showcasing technologies and companies that drive innovation and exemplify the best in pet care.
September 15, 2022
RIFRUF Wins “Accessory Product Of The Year” Award In 2022 Pet Independent Innovation Awards Program
The 2022 Pet Independent Innovation Awards, an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive Pet care industry, today announced that RIFRUF, the brand that creates modern sneakers for hype dogs, has received the “Accessory Product Of The Year” award.
September 15, 2022
How Hot Is TOO Hot to Walk Your Dog Outside? An Expert Explains
June 25, 2022
31 Problem-Solving Products For Dog Owners Who Want To Make Their Pup’s Life Easier
RIFRUF is an Asian-owned small business that's creating design-driven dog shoes. The idea for the shoes was developed when one of the co-owner's dogs kept getting irritated paws while living in New York, and they wanted a pair of shoes that met their high expectations for paw protection and style.
May 20, 2022
RIFRUF Releases Limited-Edition Shoes For National Dog Rescue Day
RIFRUF, the brand that creates modern sneakers for hype dogs, is launching a limited-edition pair of pup-kicks: the RIFRRUF x KK9R Caesar 1 Dog Sneaker, the first-ever philanthropy-driven dog shoe.
April 21, 2022
RIFRUF Makes Modern Dog Sneakers for Hype Beasts
Guided by the philosophy that if humans wouldn’t wear it, then neither should their dogs, RIFRUF uses human sneaker design principles to design modern footwear that addresses the fit and lifestyle needs of dogs everywhere.
April 7, 2022
Inside the dog-eat-dog world of pet influencers
On a gloomy day in early April, Ducky was promoting dog shoes by RIFRUF, a doggie sling by a company called Pawster, and an outfit by Dog Crush Boutique. With every click of the shutter, Ducky instinctively changed his pose.
January 27, 2022
Paws Down, the 9 Best Dog Boots for Rain, Snow, Hiking, and More
These made-in-New York City, stylish dog kicks claim to be the first design-driven dog shoes and there’s no denying it—they’re slick.
December 10, 2021
30 Gifts That Any Dog Lover Will ‘Paws’ To Appreciate
These made-in-New York City, stylish dog kicks claim to be the firDogs don’t need a lot to be happy—love and attention, belly rubs and the occasional table scrap (don’t tell your vet). But if you want to find a way into that doggie parent’s heart, there’s one sure-fire approach: Give a gift that puts pup in the spotlight.
December 09, 2021
29 Practical Gifts Any Pet Owner Will Seriously Appreciate
Comfortable dog beds, easy-to-clean food bowls, interactive toys, and more smart gifts that will make any pet owner's life so much easier.
December 08, 2021
28 Things French Bulldog Owners Swear By
Our wrinkly, smushed-faced, pointy-eared BFF deserves only the best.
December 07, 2021
27 Best Christmas Gifts For Dog Lovers
Featured in Buzzfeed, Hypebeast, and on Rover, RIF RUF is the first design-driven dog shoe brand.
November 21, 2021
The 70 Best Gifts for Dogs, Dog Owners, and Dog Lovers In 2021
I know what you're thinking: Okay, this is real cute, but does my dog need it? Well, if you lives somewhere with snow or heat waves, yes—your dog's paws can be damaged by the ground on hot days, and the salt that's often spread in the aftermath of snowstorms can get wedged between your dog's toes and get infected. So, yes, these are cute, and yes, your dog does need them.
November 24, 2021
RIFRUF Introduces Premium Caesar 1S Dog Sneakers for FW21
Available for pups and dogs of all sizes..
November 23, 2021
Attention Sneakerheads: Your Dog Wants in on the Collection
RIFRUF’s Ceasar 1 kicks for dogs give Yeezys a run for their money.
November 15, 2021
10 Of The Best Dog Boots For All Occasions
When you take your dog outside in hot, snowy, or rainy weather, does its paws get damaged, cracked, or bleed? If so, then you may want to get your dog a pair of dog boots. Yes, your dog might feel a bit embarrassed and clumsy in them at first, but your dog will thank you when their paws are intact after a fun day outside.
October 15, 2021
9 Gifts for Glamhounds
What do you get the dog who has everything? This holiday roundup spotlights nine gifts—at every price point—for the pampered pups in your life.
May 14, 2021
20 BRANDS TO SUPPORT FOR ASIAN HERITAGE MONTH
Support Asian-owned brands this month and beyond
May 06, 2021
Asian American Small Businesses I Love
The mission of RIFRUF® is to enable your dog to look their best and live to their fullest, every step of the way.
May 06, 2021
10 Cool Asian-Owned Businesses Our Readers Really Love
Sparkling water, clay earrings, and more goodies brought to you by Asian-owned businesses BuzzFeeders really love.
May 06, 2021
28 Pet Products You May Want To Bring On Your Next Trip To The Park
Be *pup-pared* with everything your dog might need for a perfect park play sesh.
April 01, 2021
Trends & Products: Lifestyle Gifts
Now, more than ever before, pets are considered part of the family. After all, the term “pet parent” has generally become accepted at describing the relationship between human and companion animal.
March 31, 2021
100+ Asian-Owned and Founded Organizations and Companies
Here is a list of 100+ Asian-owned and founded organizations and companies to explore and support. Read on to find out more about each one, from beauty brands, to lifestyle products, and organizations to support.
March 31, 2021
Finally, Someone Made Dog Shoes For Your Sneakerhead Pup
If you’ve been looking for the paw-fect accessories to complement your dog’s street style, there is good news.
March 02, 2021
RIFRUF introduces vet-endorsed design-driven dog sneakers
NYC-based brand rifruf introduces vet-endorsed, design-driven dog shoes, created to provide style and comfort to man’s best friend.
February 25, 2021
Dog Sneakers We’re Going Barking Mad For
New range of footwear for dogs that are paw-fect for all year round.
February 24, 2021
RIFRUF Introduces Vet-Endorsed Design-Driven Dog Sneakers
Yes, these boots are made for walking.
February 22, 2021
RIFRUF'S DOG SNEAKERS ARE ABSOLUTE PAW-FECTION
Treat your fur baby to some new kicks.