The RIFRUF Mission:

The mission of RIFRUF® is to enable your dog to look their best and live to their fullest, every step of the way. We represent more than just dog fashion. We exist to elevate the ways our dogs live: with products that act as functional and design-driven mediums, whether they’re for daily walks or the runway. The RIFRUF® experience is an invitation and connection to what we value as a brand and family: modern design, sneaker culture, a dose of nostalgia, and most importantly, dogs.

Philanthropy Initiatives:

We additionally believe in social causes that impact more than just ourselves. We’ve previously contributed to organizations such as The Trevor Project, Stop AAPI Hate, Asian Americans Advancing Justice (AAJC), the Asian American Legal Defense and Education Fund, and Act to Change. While our product may seem niche, our vision to give back is grand.

Korean K9 Rescue X RIFRUF:

As a dog brand, we've made it a point to partner with organizations that align with our own beliefs: dogs are members of the family. Our Korean K9 Rescue (KK9R) collaboration sneaker helps fund KK9R's efforts to create a better future for homeless and mistreated dogs in South Korea by transporting at-risk dogs to the United States and placing them in loving forever homes. 50% of the profits from the KK9R x RIFRUF sneaker goes directly to KK9R's rescue efforts.
To learn more about Korean K9 Rescue and how you can get involved, you can visit their website here.