Protect your pup's precious paws
Latest RIFRUF Press Room Announcements
February 15, 2022
The 8 Best Dog Boots of 2022
January 27, 2022
Paws Down, the 9 Best Dog Boots for Rain, Snow, Hiking, and More
These made-in-New York City, stylish dog kicks claim to be the first design-driven dog shoes and there’s no denying it—they’re slick.
December 10, 2021
30 Gifts That Any Dog Lover Will ‘Paws’ To Appreciate
These made-in-New York City, stylish dog kicks claim to be the firDogs don’t need a lot to be happy—love and attention, belly rubs and the occasional table scrap (don’t tell your vet). But if you want to find a way into that doggie parent’s heart, there’s one sure-fire approach: Give a gift that puts pup in the spotlight.
December 09, 2021
29 Practical Gifts Any Pet Owner Will Seriously Appreciate
Comfortable dog beds, easy-to-clean food bowls, interactive toys, and more smart gifts that will make any pet owner's life so much easier.
November 21, 2021
The 70 Best Gifts for Dogs, Dog Owners, and Dog Lovers In 2021
I know what you're thinking: Okay, this is real cute, but does my dog need it? Well, if you lives somewhere with snow or heat waves, yes—your dog's paws can be damaged by the ground on hot days, and the salt that's often spread in the aftermath of snowstorms can get wedged between your dog's toes and get infected. So, yes, these are cute, and yes, your dog does need them.
November 15, 2021
10 Of The Best Dog Boots For All Occasions
When you take your dog outside in hot, snowy, or rainy weather, does its paws get damaged, cracked, or bleed? If so, then you may want to get your dog a pair of dog boots. Yes, your dog might feel a bit embarrassed and clumsy in them at first, but your dog will thank you when their paws are intact after a fun day outside.
April 01, 2021
Trends & Products: Lifestyle Gifts
Now, more than ever before, pets are considered part of the family. After all, the term “pet parent” has generally become accepted at describing the relationship between human and companion animal.
March 31, 2021
100+ Asian-Owned and Founded Organizations and Companies
Here is a list of 100+ Asian-owned and founded organizations and companies to explore and support. Read on to find out more about each one, from beauty brands, to lifestyle products, and organizations to support.
March 02, 2021
RIFRUF introduces vet-endorsed design-driven dog sneakers
NYC-based brand rifruf introduces vet-endorsed, design-driven dog shoes, created to provide style and comfort to man’s best friend.