Latest RIFRUF Press Room Announcements

February 15, 2022

The 8 Best Dog Boots of 2022


Protect your pup's precious paws

Read more

January 27, 2022

Paws Down, the 9 Best Dog Boots for Rain, Snow, Hiking, and More


These made-in-New York City, stylish dog kicks claim to be the first design-driven dog shoes and there’s no denying it—they’re slick.

Read more

December 10, 2021

30 Gifts That Any Dog Lover Will ‘Paws’ To Appreciate


These made-in-New York City, stylish dog kicks claim to be the firDogs don’t need a lot to be happy—love and attention, belly rubs and the occasional table scrap (don’t tell your vet). But if you want to find a way into that doggie parent’s heart, there’s one sure-fire approach: Give a gift that puts pup in the spotlight.

Read more

December 09, 2021

29 Practical Gifts Any Pet Owner Will Seriously Appreciate


Comfortable dog beds, easy-to-clean food bowls, interactive toys, and more smart gifts that will make any pet owner's life so much easier.

Read more

December 08, 2021

28 Things French Bulldog Owners Swear By


Our wrinkly, smushed-faced, pointy-eared BFF deserves only the best.

Read more

December 07, 2021

27 Best Christmas Gifts For Dog Lovers


Featured in Buzzfeed, Hypebeast, and on Rover, RIF RUF is the first design-driven dog shoe brand.

Read more

November 21, 2021

The 70 Best Gifts for Dogs, Dog Owners, and Dog Lovers In 2021


I know what you're thinking: Okay, this is real cute, but does my dog need it? Well, if you lives somewhere with snow or heat waves, yes—your dog's paws can be damaged by the ground on hot days, and the salt that's often spread in the aftermath of snowstorms can get wedged between your dog's toes and get infected. So, yes, these are cute, and yes, your dog does need them.

Read more

November 24, 2021

RIFRUF Introduces Premium Caesar 1S Dog Sneakers for FW21


Available for pups and dogs of all sizes..

Read more

November 23, 2021

Attention Sneakerheads: Your Dog Wants in on the Collection


RIFRUF’s Ceasar 1 kicks for dogs give Yeezys a run for their money.

Read more

November 15, 2021

10 Of The Best Dog Boots For All Occasions


When you take your dog outside in hot, snowy, or rainy weather, does its paws get damaged, cracked, or bleed? If so, then you may want to get your dog a pair of dog boots. Yes, your dog might feel a bit embarrassed and clumsy in them at first, but your dog will thank you when their paws are intact after a fun day outside.

Read more

October 15, 2021

9 Gifts for Glamhounds


What do you get the dog who has everything? This holiday roundup spotlights nine gifts—at every price point—for the pampered pups in your life.

Read more

May 14, 2021

20 BRANDS TO SUPPORT FOR ASIAN HERITAGE MONTH


Support Asian-owned brands this month and beyond

Read more

May 06, 2021

Asian American Small Businesses I Love


The mission of RIFRUF® is to enable your dog to look their best and live to their fullest, every step of the way.

Read more

May 06, 2021

10 Cool Asian-Owned Businesses Our Readers Really Love


Sparkling water, clay earrings, and more goodies brought to you by Asian-owned businesses BuzzFeeders really love.

Read more

May 06, 2021

28 Pet Products You May Want To Bring On Your Next Trip To The Park


Be *pup-pared* with everything your dog might need for a perfect park play sesh.

Read more

April 01, 2021

Trends & Products: Lifestyle Gifts


Now, more than ever before, pets are considered part of the family. After all, the term “pet parent” has generally become accepted at describing the relationship between human and companion animal.

Read more

March 31, 2021

100+ Asian-Owned and Founded Organizations and Companies


Here is a list of 100+ Asian-owned and founded organizations and companies to explore and support. Read on to find out more about each one, from beauty brands, to lifestyle products, and organizations to support.

Read more

March 31, 2021

Finally, Someone Made Dog Shoes For Your Sneakerhead Pup


If you’ve been looking for the paw-fect accessories to complement your dog’s street style, there is good news.

Read more

March 02, 2021

RIFRUF introduces vet-endorsed design-driven dog sneakers


NYC-based brand rifruf introduces vet-endorsed, design-driven dog shoes, created to provide style and comfort to man’s best friend.

Read more

February 28, 2021

獣医師が推奨するNY発の犬用スニーカー、肉球をがっちり保護できて良さそう


Iデザイン性の高いカッコ良いスニーカー。

Read more

February 25, 2021

Dog Sneakers We’re Going Barking Mad For


New range of footwear for dogs that are paw-fect for all year round.

Read more

February 24, 2021

RIFRUF Introduces Vet-Endorsed Design-Driven Dog Sneakers


Yes, these boots are made for walking.

Read more

February 23, 2021

소중한 반려견의 발을 위한 리프러프의 도그 스니커 '시저 1' 출시 정보


여름의 아스팔트, 겨울의 염화칼슘에 닿지 않게.

Read more

February 22, 2021

RIFRUF'S DOG SNEAKERS ARE ABSOLUTE PAW-FECTION


Treat your fur baby to some new kicks.

Read more