Latest RIFRUF Press Room Announcements

May 20, 2022

RIFRUF Releases Limited-Edition Shoes For National Dog Rescue Day

RIFRUF, the brand that creates modern sneakers for hype dogs, is launching a limited-edition pair of pup-kicks: the RIFRRUF x KK9R Caesar 1 Dog Sneaker, the first-ever philanthropy-driven dog shoe.

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April 21, 2022

RIFRUF Makes Modern Dog Sneakers for Hype Beasts

Guided by the philosophy that if humans wouldn’t wear it, then neither should their dogs, RIFRUF uses human sneaker design principles to design modern footwear that addresses the fit and lifestyle needs of dogs everywhere. 

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April 7, 2022

Inside the dog-eat-dog world of pet in­flu­encers

On a gloomy day in early April, Ducky was promoting dog shoes by RIFRUF, a doggie sling by a company called Pawster, and an outfit by Dog Crush Boutique. With every click of the shutter, Ducky instinctively changed his pose.

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February 15, 2022

The 8 Best Dog Boots of 2022

Protect your pup's precious paws

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January 27, 2022

Paws Down, the 9 Best Dog Boots for Rain, Snow, Hiking, and More

These made-in-New York City, stylish dog kicks claim to be the first design-driven dog shoes and there’s no denying it—they’re slick.

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December 10, 2021

30 Gifts That Any Dog Lover Will ‘Paws’ To Appreciate

These made-in-New York City, stylish dog kicks claim to be the firDogs don’t need a lot to be happy—love and attention, belly rubs and the occasional table scrap (don’t tell your vet). But if you want to find a way into that doggie parent’s heart, there’s one sure-fire approach: Give a gift that puts pup in the spotlight.

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December 09, 2021

29 Practical Gifts Any Pet Owner Will Seriously Appreciate

Comfortable dog beds, easy-to-clean food bowls, interactive toys, and more smart gifts that will make any pet owner's life so much easier.

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December 08, 2021

28 Things French Bulldog Owners Swear By

Our wrinkly, smushed-faced, pointy-eared BFF deserves only the best.

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December 07, 2021

27 Best Christmas Gifts For Dog Lovers

Featured in Buzzfeed, Hypebeast, and on Rover, RIF RUF is the first design-driven dog shoe brand.

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November 21, 2021

The 70 Best Gifts for Dogs, Dog Owners, and Dog Lovers In 2021

I know what you're thinking: Okay, this is real cute, but does my dog need it? Well, if you lives somewhere with snow or heat waves, yes—your dog's paws can be damaged by the ground on hot days, and the salt that's often spread in the aftermath of snowstorms can get wedged between your dog's toes and get infected. So, yes, these are cute, and yes, your dog does need them.

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November 24, 2021

RIFRUF Introduces Premium Caesar 1S Dog Sneakers for FW21

Available for pups and dogs of all sizes..

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November 23, 2021

Attention Sneakerheads: Your Dog Wants in on the Collection

RIFRUF’s Ceasar 1 kicks for dogs give Yeezys a run for their money.

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November 15, 2021

10 Of The Best Dog Boots For All Occasions

When you take your dog outside in hot, snowy, or rainy weather, does its paws get damaged, cracked, or bleed? If so, then you may want to get your dog a pair of dog boots. Yes, your dog might feel a bit embarrassed and clumsy in them at first, but your dog will thank you when their paws are intact after a fun day outside.

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October 15, 2021

9 Gifts for Glamhounds

What do you get the dog who has everything? This holiday roundup spotlights nine gifts—at every price point—for the pampered pups in your life.

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May 14, 2021


Support Asian-owned brands this month and beyond

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May 06, 2021

Asian American Small Businesses I Love

The mission of RIFRUF® is to enable your dog to look their best and live to their fullest, every step of the way.

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May 06, 2021

10 Cool Asian-Owned Businesses Our Readers Really Love

Sparkling water, clay earrings, and more goodies brought to you by Asian-owned businesses BuzzFeeders really love.

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May 06, 2021

28 Pet Products You May Want To Bring On Your Next Trip To The Park

Be *pup-pared* with everything your dog might need for a perfect park play sesh.

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April 01, 2021

Trends & Products: Lifestyle Gifts

Now, more than ever before, pets are considered part of the family. After all, the term “pet parent” has generally become accepted at describing the relationship between human and companion animal.

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March 31, 2021

100+ Asian-Owned and Founded Organizations and Companies

Here is a list of 100+ Asian-owned and founded organizations and companies to explore and support. Read on to find out more about each one, from beauty brands, to lifestyle products, and organizations to support.

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March 31, 2021

Finally, Someone Made Dog Shoes For Your Sneakerhead Pup

If you’ve been looking for the paw-fect accessories to complement your dog’s street style, there is good news.

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March 02, 2021

RIFRUF introduces vet-endorsed design-driven dog sneakers

NYC-based brand rifruf introduces vet-endorsed, design-driven dog shoes, created to provide style and comfort to man’s best friend.

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February 28, 2021



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February 25, 2021

Dog Sneakers We’re Going Barking Mad For

New range of footwear for dogs that are paw-fect for all year round.

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February 24, 2021

RIFRUF Introduces Vet-Endorsed Design-Driven Dog Sneakers

Yes, these boots are made for walking.

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February 23, 2021

소중한 반려견의 발을 위한 리프러프의 도그 스니커 '시저 1' 출시 정보

여름의 아스팔트, 겨울의 염화칼슘에 닿지 않게.

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February 22, 2021


Treat your fur baby to some new kicks.

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